Sustainable Pleasure: Discover The Natural Love Company's Refill Scheme for Lubricants

Having previously covered The Natural Love Company as part of our sustainable and paraben free lube guide, I am excited to announce their latest move towards sustainability and convenience.

The Natural Love Company has announced a new refill scheme for their popular personal lubricants. From the start, they have utilised a plant-based, compostable plastic, which wasn't feasible when it came to the pumping mechanism on the larger 300ml version. However, their latest innovation has tackled his problem by utilising a sleek metal bottle with a leakproof cap and matte black pump. The bottle, available in green and a subtle pink colour, reflects the current lubricants offered. Both versions can be refilled using a system commonly seen with hand soap, making familiarity easy.

This step could make The Natural Love Company one of the first brands to offer a low waste option, which could expand into their massage oil range and toy cleaner.

What is the Refill Scheme?

The refill scheme offered allows customers to buy a bottle matching their preferred product, with additional refills offered at a discounted rate. Each refill should fill the bottle fully, as both are quoted to be 300ml. This approach significantly cuts down on the number of plastic pumps (on their large model) and resources used to make their plant-based, compostable plastic. By encouraging customers to reuse their containers, The Natural Love Company is taking a proactive step in promoting a circular economy.

Benefits of the Refill Scheme

1. Eco-Friendly: The refill scheme is designed to minimise waste. By refilling existing containers, customers can help reduce the number of new bottles produced and discarded.
2. Cost-Effective: Purchasing the lubricant as a refill has a cost saving, making it a more economical choice for consumers.
3. Convenience: The refill process is straightforward and user-friendly, by utilising refills seen for hand soap.

What I'd Like To See

I hope that the scheme continues to expand to their massage oil and toy cleaner, helping cut down the amount of plastic alternatives made. Additionally, spare pumps would be great as this might be the weakest area of the product when compared to the metal body.

Conclusion

The Natural Love Company's new refill scheme is a commendable step towards sustainability in the personal care industry. By offering a practical solution for reducing plastic waste, they are not only catering to the needs of environmentally conscious consumers, but also setting a standard for other brands to follow. As we continue to navigate the challenges of climate change, initiatives like this remind us that small changes can lead to significant impacts.