About Primo Natura

Most individuals, around 62%, actively seek products that are sustainable when deciding what to purchase. However, determining what constitutes a genuinely sustainable product can sometimes be challenging due to the presence of misleading information and greenwashing tactics. It is helpful to differentiate between brands that are genuinely dedicated to environmental conservation and those that create a false sense of eco-friendliness.

Staying informed by constantly consuming negative news about environmental and climate-related issues can be overwhelming. While it's crucial to be aware of setbacks, recognizing progress can be difficult. Primo Natura helps solve this by curating a daily news feed about our changing environment and climate. By sourcing information from reputable global news outlets, we simplify the process of tracking advancements worldwide from the comfort of your home. We ensure that at least the last two articles in the daily feed are optimistic, helping you end your day on a high note. However, we consistently surpass this target.

Since our launch in May 2022, we have shared over 3,800 articles to over 1,300 followers on Mastodon and written guides, DIY, and shared uplifting news through our blog.

We aim to highlight the ongoing changes and attribute positive outcomes happening worldwide. Because every step we take is a step in the right direction.

Primo Natura also captures the essence of the British and Scottish countryside. Using Pixelfed (an alternative to Instagram) I share pictures of wildlife, flora, fauna and whatever I come across on my travels. For many years, I struggled to find a love for reading, which is why I use Bookwrym (an alternative to Goodreads) to track my progress. This allows me to list all the books I would like to read and leave feedback, helping people like you decide what your next book should be. Most books are climate or environmentally related, though I enjoy technology-based ones as well.